As a result of this, Marvel Entertainment prematurely terminated its agreements with Toy Biz Worldwide Ltd, by a year. for $205 million, giving Hasbro the right to make toys and games based on Marvel Comic licenses. In January 2006, Marvel Entertainment signed a five-year licensing agreement with Hasbro Inc. Marvel Entertainment licensing agreement to Hasbro The logo used for Marvel Toys from 2005 to 2007. Toy Biz also outsourced much of the manufacturing to Toy Biz Worldwide Ltd. In 2001, Marvel Enterprises licensed the rights to the 'Toy Biz' name to a Hong Kong-based toy manufacturer, Toy Biz Worldwide Ltd. The company also licensed products for Total Nonstop Action Wrestling (TNA), Curious George and Code Lyoko. After two years, the license deal was cut short, due to WCW being purchased by the World Wrestling Federation in 2001. ![]() In 1999, Toy Biz ventured into professional wrestling, acquiring the master toy license to World Championship Wrestling (WCW). In February of 2023 Toy Biz released the 1989 Michael Keaton Batman and the Batmobile. In 1989, Hot Toys and Toy Biz released a Batman action figure along with a Batmobile. The new company became Marvel Enterprises, and Toy Biz became a division of the new company. The company was salvaged in 1997 and merged with Toy Biz in 1998. In the late 1990s, Marvel Entertainment Group filed for bankruptcy and became the subject of a battle for control in bankruptcy court. Toy Biz partially acquired Marvel Entertainment Group. ![]() The company also entered the electronic learning aids (ELA) segment of the toy industry in 1996 with a licensing agreement with Apple Computer. Toy Biz started up its Classic Heroes candy division in 1996, which sold candy/toy combinations using mainly Marvel characters. and Quest Aerospace Education, Inc., both toy companies. In 1995, Toy Biz acquired Spectra Star, Inc. Also, agreements with Gerber and NASCAR were acquired. Toy Biz continued licensing outside brands, including DC Comics characters, producing goods such as the Batman (1989 film)'s Batmobile and some action figures, Hercules: The Legendary Journeys and Xena: Warrior Princess action figures based on the Action Pack television series shown on many New World Television stations. Avi Arad, a toy designer and comic book fan joined Toy Biz that same year. In 1993, Toy Biz made a deal for "exclusive, perpetual, royalty-free licenses" of Marvel Characters for 46 percent of Toy Biz equity. In 1990, Charan, including the Toy Biz subsidiary, was purchased by businessman Ike Perlmutter. In addition to toys, Charan implemented brands in other areas, including acquiring a hockey equipment brand in the mid-1980s. subsidiary became a leading licensing toy company in 1985. In 1980, Chantex merged with Earl Takefman's Randim Marketing, Inc., a school supply manufacturer and wholesaler, to become Charan Industries Inc. The business grew from $.16 million in sales to sales of $4.5 million in 1980. The company's original forerunner, Canadian company Chantex, Inc., was founded in the late 19th century by the Zuckerman family. History Late 20th century to 1997 Charan Toys (Canadian company) The website for Marvel Toys became inactive in late 2007. Marvel Toys attempted to survive with non-Marvel owned characters throughout 2007, though still faced financial problems. Äue to Marvel Entertainment's bankruptcy, the company became financially unable to continue to run the Marvel Toys subsidiary, with Hasbro ultimately purchasing the master toy license for Marvel Comics, releasing its first products in January 2007. In addition to this, its toy operations were renamed Marvel Toys on all properties by the end of 2006. In 2005, Marvel Enterprises was renamed Marvel Entertainment to reflect the Marvel Cinematic Universe. Toy Biz was absorbed into Marvel Enterprises in 2002, and its main toy subsidiary was renamed Toy Biz, as consumers were familiar with the brand. In 1998, Toy Biz merged with Marvel Entertainment Group to bring it out of bankruptcy, with the two companies merging and creating Marvel Enterprises. In 1990, it obtained the master toy license for the Marvel Entertainment Group, and by 1993 became partially owned by Marvel. It was best known for producing action figures and toys and holding the Marvel Comics license from 1990 to 2006. In 1988, Charan Toys was renamed Toy Biz and became an American firm. ![]() The company originated in Montreal, Quebec, as Charan Toys. Toy Biz (also stylized as ToyBiz), was an American–Canadian toy company which later became a subsidiary of Marvel Entertainment and was renamed to Marvel Toys. Games, toys and children's vehicles dolls and stuffed toys
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